WILD LIFE HAIR SOGO Surry Hills, Sydney

WILD LIFE HAIR SOGO brings sophisticated artistry to Surry Hills as the innovative sister salon to the award-winning Wild Life Hair brand. Led by three-time Australian Hairdresser of the Year Jayne Wild's legacy and expanded under Ali Holmes' creative direction since 2010, this unisex salon combines technical mastery with environmental consciousness. The expert team specialises in thoughtfully designed cuts that enhance natural features and complement lifestyles, from luxe lived-in layers to sharp tailored shapes.

Their renowned colour specialists craft personalised transformations using premium products—think seamless blondes, luminous brunettes, and lived-in tones that elevate natural beauty. Every service begins with detailed consultations to ensure results suit your skin tone, hair type, and daily routine. SOGO's styling services range from effortless waves and glamorous blowouts to polished upstyles and modern editorial finishes, all executed with world-class talent and industry-leading tools.

Technical services include expertly tailored Kerasilk Keratin treatments for long-lasting smoothness and frizz-free manageability. Operating as a sustainable, environmentally responsible salon, they partner with eco-conscious brands including Sustainable Salons, Davines, Oribe, and R&CO. The relaxed yet sophisticated atmosphere creates a community where expertise meets artistry with conscience—your home for beautiful hair where every guest feels welcomed and inspired.